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AI receptionist for flooring

Every measure request, booked. Every showroom call, answered.

Schedule in-home estimates, answer material questions, and keep your sales team focused on the customer in front of them.

  • Answers 24/7
  • Live in days
  • Speaks your trade

Incoming call

Answered in 1 ring
CallerHey, I'm thinking about putting LVP in two bedrooms. Do you guys do in-home estimates?
NaluAgency AIWe do — and LVP is a great choice for bedrooms. Before I get you scheduled, roughly how big are the two rooms?
CallerMaybe 12 by 12 each, so around 300 square feet total I think.
NaluAgency AIGot it — about 288 square feet, so I'll say roughly 300 to account for cuts and transitions. Are you working with a specific timeline, or is this more of a when-the-price-is-right situation?
Sound familiar?

The phone is costing you business

Here's what running a flooring company does to your phone — and what it quietly costs.

Sales team is on a measure — or with a buyer

Your best people are out on jobs or working the showroom floor. The phone rings, nobody picks up, and the lead that just called starts looking for someone who did.

Callers want answers before they'll commit

Before anyone books an in-home measure, they want ballpark material guidance and a rough idea of cost. If you can't answer those questions when they call, you lose the chance to earn the visit.

Estimate requests cool off fast

A homeowner calls excited about a renovation. The callback sits in a queue for a day. By the time someone reaches out, they've already scheduled with another company.

What the AI handles

Everything your flooring company's phone needs

Tuned to your business during onboarding — it answers in your trade's language and works the way you already do.

Books in-home measures & estimates

Schedules measure and estimate appointments straight onto your calendar — with the address, room count, and project scope captured so you arrive prepared.

Answers material & product questions

Hardwood, LVP, porcelain tile, carpet, laminate — it gives callers accurate, helpful guidance on materials, durability, and what works best for their space.

Captures project scope upfront

Gets the rooms, rough square footage, subfloor type, and project timeline before the visit. Your estimator has what they need to quote accurately — not starting from scratch.

Routes commercial vs. residential

Residential renovation and commercial contract jobs are different conversations. The AI identifies the project type and texts the lead to the right person on your team.

Shares showroom hours & location

Tells callers your hours, address, and what to expect when they visit — so the trip is worth making and your team isn't fielding the same directional calls all day.

Texts your team the lead immediately

Every in-home measure request and qualified lead is texted to your team with the full details — name, project, square footage, and preferred time — the moment the call ends.

Hear how it sounds

A real call, handled

No phone tree, no “press 1.” It talks like a flooring company person would — and it knows your world.

Speaks your language

in-home estimatemeasuresquare footageLVPluxury vinyl planksubfloorunderlaymentinstall dateshowroomtransition stripdemo / haul-awayfloating floorglue-down

Live call · 0:42

How a real flooring company call sounds

Answered
CallerHey, I'm thinking about putting LVP in two bedrooms. Do you guys do in-home estimates?
NaluAgency AIWe do — and LVP is a great choice for bedrooms. Before I get you scheduled, roughly how big are the two rooms?
CallerMaybe 12 by 12 each, so around 300 square feet total I think.
NaluAgency AIGot it — about 288 square feet, so I'll say roughly 300 to account for cuts and transitions. Are you working with a specific timeline, or is this more of a when-the-price-is-right situation?
CallerWe're hoping to get it done before the holidays, so next couple months.
NaluAgency AIThat's very doable. I have a free in-home measure slot this Thursday at 10am or Friday afternoon. Which works better for you?
CallerThursday at 10 works.
NaluAgency AIPerfect — I've got you down for Thursday at 10. I'll text you a confirmation with the address and what to expect. Our estimator will do the full measure and walk you through product options on-site.
Fits your stack

Works with the tools you already use

We map the AI to your flooring company's existing systems during onboarding — no rip-and-replace.

Measure SquareRFMSJobberQuickBooksGoogle CalendarBuilder's Cloud

Same day response is the difference between booking the estimate and losing the project to whoever called them back first.

Questions

Flooring, answered

The things flooring contractors and showroom owners ask us most.

It books them directly onto your calendar with the full project details captured — address, rooms, square footage, and timeline. Your estimator arrives with context, not a cold name and number.

Yes. We load your product lines, materials, and rough price tiers during onboarding. The AI can speak intelligently about hardwood, LVP, tile, carpet, and laminate — and point callers toward what fits their project.

It identifies the project type early in the call — residential reno, new construction, or commercial — and routes accordingly. Commercial inquiries go to whoever handles that on your team.

The AI gives helpful directional guidance based on your price ranges without quoting a firm number — which is exactly right for flooring. It then uses that interest to move them toward booking the in-home measure, where you can quote accurately.

Yes — it answers common scope questions like whether you remove existing flooring and haul it away, and what the process looks like, so callers understand what they're getting before they book.

Your team gets a text immediately with the full details — name, number, project scope, square footage, and the appointment time. Nothing waits in a queue.

Ready to put your flooring company's phone on autopilot?

Book a free consultation. We'll map your phone flow, show you exactly what the AI can handle, and have you live in days — no pressure, no commitment.