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Privacy Policy

Last updated: June 2026

Template — review before launch. This policy is provided for convenience as a starting point. It is not legal advice and must be reviewed and adapted by qualified counsel before NaluAgency relies on it.

NaluAgency ("we," "us," or "our") provides AI phone receptionist services to businesses on Oʻahu and operates this website. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It covers both the people who run our client businesses and the callers and texters those businesses serve.

What we collect

We collect the following kinds of information:

Information you give us

When you contact us, request a consultation, or become a client, you may give us your name, business name, phone number, email address, industry, and details about how your phone is handled today. Clients also share business information needed to set up the service, such as services, hours, pricing, policies, and how you want different calls handled.

Call and message content

To provide the service, our AI receptionist answers calls and handles text messages on behalf of our clients. This means we process the audio of phone calls, transcripts of those calls, the content of text messages, and the details captured during a call or message (such as appointment requests, names, callback numbers, and notes).

Information collected automatically

When you use our website, we may collect standard technical information such as your IP address, browser type, device information, and pages viewed, through cookies and similar technologies. We use this to keep the site working and to understand how it's used.

How we use information

We use the information we collect to:

  • Provide, operate, and improve the AI receptionist service;
  • Answer calls, handle messages, book appointments, capture leads, and route or escalate calls according to each client's rules;
  • Train, tune, and monitor the quality of the AI for a client's business;
  • Respond to inquiries and provide customer support;
  • Send service-related notifications and, where permitted, messages;
  • Maintain security, prevent fraud and abuse, and comply with law.

Call recording & transcription

Calls handled by our AI receptionist may be recorded and transcribed for quality, training, and to provide the service — including capturing the details a caller asks us to handle, such as a booking or a message. Recordings and transcripts help us keep the AI accurate and tuned to each business.

Our clients are responsible for disclosing to their callers that calls may be recorded, where the law requires it, and we help clients provide that disclosure (for example, a recorded notice at the start of a call). Recording and monitoring laws vary by jurisdiction and by who is on the call; clients are responsible for meeting the requirements that apply to their business. If you call a business that uses our service and do not consent to being recorded, you may end the call.

SMS / text messaging consent

Where our service sends text messages — for example, confirmations, follow-ups, or messages relaying a captured call — those messages are sent on behalf of our clients under their messaging programs. Messaging is governed by carrier rules, including A2P 10DLC registration for application-to-person messaging.

  • Consent. By providing a phone number to a business that uses our service, or by texting that business, you consent to receive text messages related to your request. Consent to receive messages is not a condition of any purchase.
  • Opt out. You can stop messages at any time by replying STOP. After you reply STOP, you may receive one confirmation message that you have been unsubscribed.
  • Help. Reply HELP for help, or contact us using the details below.
  • Message & data rates. Message and data rates may apply. Message frequency varies. Carriers are not liable for delayed or undelivered messages.

How we share information

We do not sell your personal information. We share information only as needed to run the service:

  • Our clients. Call details, transcripts, bookings, and messages captured for a business are shared with that business — they are the recipient of the calls and messages we handle on their behalf.
  • Service providers. We rely on trusted vendors to deliver the service, including our voice, telephony, and AI providers (such as our telephony carrier and the AI platform that powers the receptionist), as well as hosting, analytics, payment processing, and email or messaging delivery. These providers process information on our behalf and are bound to protect it.
  • Legal & safety. We may disclose information if required by law, to enforce our agreements, or to protect the rights, safety, and property of NaluAgency, our clients, or others.
  • Business transfers. If our business is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

Data retention

We keep information for as long as needed to provide the service, to comply with our legal obligations, resolve disputes, and enforce our agreements. Call recordings and transcripts are retained for a limited period to provide and improve the service, after which they are deleted or de-identified, subject to our agreements with clients and applicable retention requirements of our service providers.

Security

We use reasonable administrative, technical, and organizational measures designed to protect information against loss, misuse, and unauthorized access. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Your choices

You can opt out of text messages by replying STOP, as described above. You can ask us about the information we hold and request that we update or delete it, subject to legal and contractual limits and to the rights of the client business whose calls we handle. To make a request, contact us using the details below. Depending on where you live, you may have additional rights under applicable privacy laws.

Children

Our service is intended for businesses and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes will be communicated where appropriate.

Contact us

If you have questions about this Privacy Policy or how we handle information, contact us at aloha@evannalu.com.